Pricing
Meta bills you for messages. We deduct 15% of that from your credit. Nothing else.
Meta prices each delivered message by category and by the country of the person who receives it, and charges it to the payment method in your own Meta account. ZapFlow is prepaid, pay as you go: you add credit to your ZapFlow balance, and for each message Meta charges we deduct 15% of its Meta cost.
Example: 1,000 promotions to clients in Brazil
Paid to Meta
Charged to your card in Meta
Promotions (marketing), Brazil1,000
Meta list rate$0.0625
Meta cost$62.50
+
Deducted from ZapFlow credit
Platform fee
15% of Meta cost$62.50
Seats, contacts, setup$0.00
From your credit$9.38
=
All-in
$71.88
$0.0719 per message
The statement shows both lines, so you can check each deduction against Meta's invoice.
Smaller case: 1,000 appointment reminders to US numbers = $3.40 to Meta + $0.51 from your credit = $3.91.
How the ZapFlow credit works
- Add credit to your ZapFlow balance. Minimum top-up: $25.
- Keep a card on file for automatic top-up, for example $25 when the balance drops below $5. We email you when the balance is low.
- A campaign that has started always finishes, even if the balance runs low. Only new campaigns wait for a top-up.
- No monthly fee, no setup fee, no cancellation fee. Unused credit stays in your account.
15%of metered Meta cost, deducted from prepaid credit
$0setup fee
$0per seat or per contact
$0monthly subscription
Meta list rates in USD effective Oct 1, 2026, read on developers.facebook.com/docs/whatsapp/pricing. Meta can change rates on Jan 1, Apr 1, Jul 1 and Oct 1. Our figures are estimates; Meta's invoice is the final word on Meta's cost. Each number gets 1,000 free service messages a month from Meta.